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How a Customer-Centric Digital Strategy can Change Brand Perception: A Newcastle Racecourse Case Study

social media, customer centric, case study, brand strategy

Newcastle Jockey Club (NJC) approached Method+Marketing with an interesting challenge: How can I change the perception of my brand and attract a different demographic to our events?

Mar

How a Customer-Centric Website Sold House+Land Packages: A Cedar Ridge Case Study

Website Design and SEO, customer centric, case study, brand strategy

  The Brief In January 2018, Stratum Constructions came to us with the exciting opportunity to assist them in improving their residential development’s brand, and creating a web presence that would attract their audience, and generate leads for the sales team. The development was very new, and had

Mar

Increase Your Brand Awareness and Generate Leads with Awards: A Fergusson Real Estate Case Study

brand awareness, case study

Businesses often don’t think about entering awards and view it as a daunting task. But if you think about the awards process as a marketing and sales activity, it may change your mind.

Mar

How B2B Companies are Engaging with Customers in 2019

business strategy, B2B

We will admit it - business-to-consumer (B2C) marketing gets all the glory and business-to-business (B2B) marketing has a reputation for being dry and boring, but that doesn’t have to be the case.

Mar

Here’s a 6-Step Content Marketing Strategy that Will Grow Your Business

blogging, content, content marketing

A solid Content Marketing Strategy isn’t a “nice to have”—it’s a requirement.

Mar

Drive organisational change through customer journey mapping

customer journey mapping

A customer journey map is a powerful tool that allows you and your team to empathize with your customer.

Feb

How to Create Amazing Customer Experiences

Customer journey, customer experience

  Providing a meaningful customer experience is no longer an added bonus for brands, it’s a necessity. In fact, IBM’s annual Global C-Suite Study, found that 68% of C-suite executives expect organisations to emphasize customer experience (CX) over products. That means more than two-thirds of

Sep

Why your customer should be at the centre of your strategy

Customer Conversion, Inbound Strategy

   Every business owner is striving for growth, with the aim to reach as many prospects as possible and win them over as loyal customers. The question is how do you make people love what your brand does? A customer-centric approach might be the answer. Here’s why.

Sep

Marketing for growth with an inbound strategy

Inbound Strategy

Business growth begins and ends with your customers. When it comes to marketing strategies, the customer is the only logical place to start. Without an in depth understanding of who your customers are, and what they need, you can’t create value for them or effectively communicate with them.

Apr