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How to Create Amazing Customer Experiences

customer experience, Customer journey

  Providing a meaningful customer experience is no longer an added bonus for brands, it’s a necessity. In fact, IBM’s annual Global C-Suite Study, found that 68% of C-suite executives expect organisations to emphasize customer experience (CX) over products. That means more than two-thirds of

Sep
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Why your customer should be at the centre of your strategy

Customer Conversion, Inbound Strategy

   Every business owner is striving for growth, with the aim to reach as many prospects as possible and win them over as loyal customers. The question is how do you make people love what your brand does? A customer-centric approach might be the answer. Here’s why.

Sep
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Marketing for growth with an inbound strategy

Inbound Strategy

Business growth begins and ends with your customers. When it comes to marketing strategies, the customer is the only logical place to start. Without an in depth understanding of who your customers are, and what they need, you can’t create value for them or effectively communicate with them.

Apr
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Top trends in marketing for 2018 - What do you need to implement in your business?

Inbound Strategy

  Technology changes - at the speed of light these days! And consequently, so do the strategies we use to connect and engage with our customers online.

Mar
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How to Use LinkedIn To Promote Your Business

social media

  In such a tight-knit community like Newcastle, it's important to leverage your personal and professional connections to promote your brand. LinkedIn is the perfect social media platform to do just that.

Mar
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Australian Small Businesses are Lagging Behind in a Digital World

content marketing

  Having recently attended an event with Telstra, we were surprised to see the results of their 2018 Telstra Small Business Intelligence Report. Telstra compared thousands of responses from Australian small businesses (1-19 employees) to see if they are meeting customers’ expectations.

Feb
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Blog Series: Part 2 - How to write a blog for business

Inbound Strategy

  So, thanks to part 1 of our series on blogging, you understand why blogging is so important for your business. Now it’s time to figure out how you’re going to write a blog.

Sep
IMG_1481

A Super Simple Digital Marketing Strategy for Newcastle SMEs

Inbound Strategy

  A digital marketing strategy doesn’t have to be complex and overwhelming. In fact, some of the most successful strategies are very simple. At the heart of every digital marketing strategy is a single goal -- to increase brand awareness in order to drive sales and revenue. So, we wanted to keep

Sep
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Hey Australian Small Businesses, it's time to get digital!

Inbound Strategy

  Australia is a nation of small businesses, and according to a recent survey by global accounting body CPA Australia, small businesses in Australia are crawling behind other markets on the key drivers of growth such as innovation, e-commerce, social media, training and exporting. In fact, on these

Sep
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